Read my review of Rainmaker Marketing.
52 Rules of Engagement to Attract and Retain Customers for Life by Phil Fragasso is a must-read for professional service marketers, rainmakers and rainmaker wannabes.
Read my review of A Merger of Equals by former big-firm lawyer Debra Snider.
This is a novel that reads like a modern day Emily Post’s Guide to Proper Etiquette or the back page of Glamour Magazine’s fashion Dos and Don’ts.
Professions: Making the case for how humor helps law firms
Is Branding Important for Marketing Professional Services?
For current ideas and thoughts, please visit Cecilia's blog, Ducks in a Flow.
If getting it right matters to you, then you have come to the right place.
